Now that we have much of the foundation in place to continue building the vision we first imagined two years ago, 2013 is looking to be a year of getting the word out. Up till now, we haven't done much advertising or promotion via outlets like Facebook and Twitter, but now it seems the time is right to invest more in sharing our story and all the great ways people can use our products to bring their creations to life. It's a bit embarrassing to say, but part of us assumed we could just adopt a "build it and they will come" model-- put the products into the store, and wait for the customers to beat a path to our door. Quite a few people did find us that way, but there's so much more we can do to be telling our story to a wider audience.
While we're still as excited as ever about technology and great products (and while we're going to keep working on expansions to our line of products), we will also be thinking a lot more about telling our story in ways that show how easy it is to adapt our lighting system to a wide variety of uses. So you'll be hearing more about us!
As always, we welcome your feedback as we continue our journey.